Ecumercio – Grass root Trading

Fair Trade was yesterday, the next step is Grass root trading.

What is Grass Root Trading?

The small scale producer is in dilemma in many ways. He is facing multiple tasks and is vulnerable to exploitation. Not only does he have to produce, but as well market, sell, and to distribute his product. 

The last three components named are very demanding on time and resource, and the “Big Guys” in trade know about this situation. They make the misery of the “Small Guys” their fortune. As human beings tend to be greedy, this is only natural. In this way it will never be a win- win situation, rather, the winner takes it all, the looser standing small.

Fair Trade in its traditional formation does only give a small relieve as still too many middleman are in between the producer and consumer, making their profits just out of trade. The “Fair” component often only is used as a “marketing tool”, often circumstances like child labor and other forms of exploitation are not excluded.

This situation made us think of a direct marketing system in a more and more technical advanced society. As information technology is now available even to the “normal folks”, it is more than necessary to use this technology for useful things, like Direct Marketing & Trading. 

We call this Grass Root Trading, because it is a Trading environment direct between the producer and the consumer. The platform itself only serves as a tool for both, the producer and consumer for the benefit of both parties.